Commercial Partnerships
Lead the development and delivery of partnership and sponsorship opportunities for Badminton Wales, from prospecting and outreach through to negotiation, contracting, activation, and long term growth.
Business Development Executive
An exciting opportunity to drive commercial growth, develop partnership opportunities and help support the future of badminton in Wales.
Closing date: 30 August 2026
About us
Proud of our history. Focused on the future.
Badminton Wales is the National Governing Body for Wales, with a rich heritage and a clear ambition to keep moving the sport forward.
Badminton Wales is the National Governing Body for Wales, formed in 1928 and has a rich heritage being one of only eight founding members of World Badminton, centenary in 2028. However, despite being proud of our history we are not an organisation that dwells on the past.
Badminton Wales Community consists of the Board of Directors, Sub Committees, Operational Team and network of competitive clubs, social clubs, coaches, volunteers and members throughout the country, responsible for all aspects of the sport, from grassroots participation to performance.
Join our team
As a national governing body of sport, it is important that Badminton Wales has a diverse staffing structure that brings together a range of skills, knowledge and experience.
We welcome your interest in becoming part of our organisation. Should you do, you will be joining an outstanding team of staff and volunteers driving the sport forward with passion, energy, creativity and experience.
Who are we looking for?
A confident relationship builder with commercial focus.
This new role will play a key part in developing partnership opportunities and building strong external relationships.
Equality and Diversity
Badminton belongs to and should be enjoyed by anyone who wants to participate in it. Badminton Wales is fully committed to promoting equality of opportunity, and good relations between people with diverse backgrounds and needs as well as eliminating harassment, unlawful and institutional discrimination, and victimisation.
We welcome applications from those communities underrepresented in sport in particular, people from ethnic minorities, people with disabilities and women.
Safeguarding
Badminton Wales is committed to safeguarding and promoting the welfare of children and young people, and expects all staff and volunteers to share this commitment.
The Business Development Executive is an exciting new role within Badminton Wales, playing a key part in driving commercial growth, developing partnership opportunities, and maintaining strong external relationships that support the organisation’s strategy and objectives.
Role overview
Commercial growth, partnership strategy and strong relationships.
The role combines new business development, strategic partnership thinking and day to day relationship management.
Partnerships Strategy
Work collaboratively with key stakeholders to shape compelling partnerships that align with the organisation’s vision, digital priorities, and growth objectives.
Relationship Management
Build and maintain strong relationships with businesses, community partners, organisations, and key stakeholders to position Badminton Wales at the forefront of commercial opportunity.
Job description
What you will do
The Business Development Executive will help identify, build and manage meaningful partnerships that support the objectives of the post and the wider organisation.
- Identify, research, and develop potential partners aligned with Badminton Wales strategy, including digital priorities.
- Create compelling partnership pitches, proposals, and value propositions.
- Lead sales conversations and support negotiation of terms, ensuring proposals and agreements follow agreed reporting, approval, and sign off processes.
- Build and manage a robust partnership pipeline, maintaining regular reporting to the Digital Lead on progress, risks, and proposed commitments.
- Act as the primary point of contact for partners, maintaining regular communication to monitor satisfaction, resolve issues, and identify opportunities for growth.
- Ensure partnership deliverables are clearly defined, documented, tracked, and delivered on time and within budget in collaboration with the Digital Lead and operational team.
- Monitor, analyse, and report on partnership performance against KPIs and contractual obligations.
- Contribute partner insights and feedback to support the ongoing development of digital and partnership strategy, service improvements, innovation, and optimisation.
- Track market, competitor, and industry trends to identify potential new partnerships and growth opportunities.
- Comply with Badminton Wales policies and procedures, including confidentiality requirements and expectations relating to day to day business.
- Undertake other duties appropriate to the role, as required to support the objectives of the post or as directed by the Digital Lead.
Other responsibilities
Represent Badminton Wales with pride.
This role will act as a visible ambassador for the organisation and its values.
Ambassador role
Act as a Badminton Wales ambassador, promoting the organisation’s reputation, values, and strategic goals.
Key competencies
The behaviours and strengths needed to succeed.
These competencies describe how the successful candidate will work with colleagues, partners and external stakeholders.
Organisation Focus
Understands organisational priorities and contributes to partnership activity that supports Badminton Wales strategy, objectives, and long term growth.
Compliance
Maintains high standards of quality, accuracy, and accountability, ensuring partnership activity follows agreed processes, policies, and contractual requirements.
Teamwork
Builds positive relationships with colleagues, partners, and external stakeholders, working collaboratively to deliver agreed outcomes and resolve issues constructively.
Personal Drive
Works proactively and independently, showing initiative, creativity, resilience, and enthusiasm in developing opportunities and delivering results.
Communication
Communicates clearly and confidently through written, verbal, and presentation formats, adapting style for different audiences and partners.
Commercial Awareness
Identifies opportunities to maximise commercial value, manage resources effectively, and support sustainable growth through partnership activity.
Planning and Organising
Manages tasks, timelines, priorities, and partner deliverables effectively, adapting plans where needed to meet agreed objectives.
Skills
What you will bring
The successful candidate will be organised, commercially aware and confident working with different people and teams.
- Strong pitching, negotiation, and closing skills.
- Excellent communication and relationship building abilities.
- Ability to manage multiple partner relationships and deliverables simultaneously.
- Strong organisational and project management skills.
- Confidence working cross functionally with digital, creative, and operational teams.
- Data driven mindset with the ability to interpret and action performance insights.
- Flexible in working with and across the wider Badminton Wales team.
Role particulars
The key details
A clear summary of the post, hours, salary, location and reporting line.
Job TitleBusiness Development Executive
Hours per week21 hours per week
Salary£30k to £35k pro rata
LocationNational coverage, Sport Wales National Centre, Cardiff, CF11 9SW
Reports toDigital Lead
How to apply
Ready to apply?
Please submit your CV and a cover letter to enquiries@badminton.wales clearly identifying your suitability and relevant experience as outlined within the role description.
You should also include details of your motivations for applying for this opportunity.
Reasonable adjustments: If you require any reasonable adjustments to the application and/or interview process, contact Kelly Aston at the same email address.
Volunteering & Vacancies
Volunteering Opportunities
Opportunities to volunteer with Badminton Wales are always coming up. Our volunteers are an integral part of our team and play a vital role in making badminton possible across Wales. From line judges and ambassadors to tournament helpers and media assistants — our volunteers are the lifeblood of our events and activities.
With the Welsh International Challenge just around the corner, we are particularly keen to hear from individuals who would like to be involved in one of the highlight events in the badminton calendar.
The tournament takes place in November each year. If you would like to be courtside for some of the best badminton of the year and be part of a passionate, supportive team, we would love to hear from you.
Current volunteering opportunities include:
- General event support – assisting with event operations, selling Welsh kit and interacting with the public.
- Media assistants – supporting event promotion before and during the tournament across platforms such as X (Twitter), Instagram and Facebook.
Register your interest:
Please email
enquiries@badminton.wales
and a member of the team will be in touch.