Business Development Executive
An exciting opportunity to drive commercial growth, develop partnership opportunities and help support the future of badminton in Wales.
Proud of our history. Focused on the future.
Badminton Wales is the National Governing Body for Wales, with a rich heritage and a clear ambition to keep moving the sport forward.
Badminton Wales is the National Governing Body for Wales, formed in 1928 and has a rich heritage being one of only eight founding members of World Badminton, centenary in 2028. However, despite being proud of our history we are not an organisation that dwells on the past.
Badminton Wales Community consists of the Board of Directors, Sub Committees, Operational Team and network of competitive clubs, social clubs, coaches, volunteers and members throughout the country, responsible for all aspects of the sport, from grassroots participation to performance.
Join our team
As a national governing body of sport, it is important that Badminton Wales has a diverse staffing structure that brings together a range of skills, knowledge and experience.
We welcome your interest in becoming part of our organisation. Should you do, you will be joining an outstanding team of staff and volunteers driving the sport forward with passion, energy, creativity and experience.
A confident relationship builder with commercial focus.
This new role will play a key part in developing partnership opportunities and building strong external relationships.
Equality and Diversity
Badminton belongs to and should be enjoyed by anyone who wants to participate in it. Badminton Wales is fully committed to promoting equality of opportunity, and good relations between people with diverse backgrounds and needs as well as eliminating harassment, unlawful and institutional discrimination, and victimisation.
We welcome applications from those communities underrepresented in sport in particular, people from ethnic minorities, people with disabilities and women.
Safeguarding
Badminton Wales is committed to safeguarding and promoting the welfare of children and young people, and expects all staff and volunteers to share this commitment.
The Business Development Executive is an exciting new role within Badminton Wales, playing a key part in driving commercial growth, developing partnership opportunities, and maintaining strong external relationships that support the organisation’s strategy and objectives.
Commercial growth, partnership strategy and strong relationships.
The role combines new business development, strategic partnership thinking and day to day relationship management.
Commercial Partnerships
Lead the development and delivery of partnership and sponsorship opportunities for Badminton Wales, from prospecting and outreach through to negotiation, contracting, activation, and long term growth.
Partnerships Strategy
Work collaboratively with key stakeholders to shape compelling partnerships that align with the organisation’s vision, digital priorities, and growth objectives.
Relationship Management
Build and maintain strong relationships with businesses, community partners, organisations, and key stakeholders to position Badminton Wales at the forefront of commercial opportunity.
What you will do
The Business Development Executive will help identify, build and manage meaningful partnerships that support the objectives of the post and the wider organisation.
- Identify, research, and develop potential partners aligned with Badminton Wales strategy, including digital priorities.
- Create compelling partnership pitches, proposals, and value propositions.
- Lead sales conversations and support negotiation of terms, ensuring proposals and agreements follow agreed reporting, approval, and sign off processes.
- Build and manage a robust partnership pipeline, maintaining regular reporting to the Digital Lead on progress, risks, and proposed commitments.
- Act as the primary point of contact for partners, maintaining regular communication to monitor satisfaction, resolve issues, and identify opportunities for growth.
- Ensure partnership deliverables are clearly defined, documented, tracked, and delivered on time and within budget in collaboration with the Digital Lead and operational team.
- Monitor, analyse, and report on partnership performance against KPIs and contractual obligations.
- Contribute partner insights and feedback to support the ongoing development of digital and partnership strategy, service improvements, innovation, and optimisation.
- Track market, competitor, and industry trends to identify potential new partnerships and growth opportunities.
- Comply with Badminton Wales policies and procedures, including confidentiality requirements and expectations relating to day to day business.
- Undertake other duties appropriate to the role, as required to support the objectives of the post or as directed by the Digital Lead.
Represent Badminton Wales with pride.
This role will act as a visible ambassador for the organisation and its values.
Ambassador role
Act as a Badminton Wales ambassador, promoting the organisation’s reputation, values, and strategic goals.
The behaviours and strengths needed to succeed.
These competencies describe how the successful candidate will work with colleagues, partners and external stakeholders.
What you will bring
The successful candidate will be organised, commercially aware and confident working with different people and teams.
- Strong pitching, negotiation, and closing skills.
- Excellent communication and relationship building abilities.
- Ability to manage multiple partner relationships and deliverables simultaneously.
- Strong organisational and project management skills.
- Confidence working cross functionally with digital, creative, and operational teams.
- Data driven mindset with the ability to interpret and action performance insights.
- Flexible in working with and across the wider Badminton Wales team.
The key details
A clear summary of the post, hours, salary, location and reporting line.
Ready to apply?
Please submit your CV and a cover letter to enquiries@badminton.wales clearly identifying your suitability and relevant experience as outlined within the role description.
You should also include details of your motivations for applying for this opportunity.
Reasonable adjustments: If you require any reasonable adjustments to the application and/or interview process, contact Kelly Aston at the same email address.